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Discover a unified platform for accessing Pakistan's vast repository of articles, connecting researchers to knowledge with ease.

Showing 1 to 8 of 8 entries
Paper TitleJournal NameAuthorsKeywords
The Role of Corporate Social Responsibility in shaping Consumer Happiness: A study on Eco-Conscious ConsumersBusiness & Economic ReviewAleena Ahmed Ahmed, Ayesha Zahid, Tehreem AliCorporate Social Responsibility (CSR) initiatives, Consumer happiness, Emotional attachment, Generation Z, Fast-Moving Consumer Goods (FMCG) sector, Quantitative Research design.
Building Bridges of Knowledge: The Role of Ethical Leadership in Fostering Knowledge-Sharing Intention through Affective Trust and Psychological EmpowermentAcademia international journal for social sciencesDr. Kaleem Ullah Irfan, Syed Farhan Ali NaqviFMCG Sector
Effect of Digital Marketing Implementation through Location Based Advertising on Customer's Purchase Intention: A Case of FMCG Products in KarachiJournal of Entrepreneurship, Management, and InnovationMaira JunejoFMCG Sector
Integrating Qualitative and Quantitative Approaches: The Impact of AI Design on Consumer Perception and Buying Behavior in the FMCG SectorBulletin of Business and Economics (BBE)Faiza Nawaz, Khawaja Hisham Ul Hassan, Muhammad Waqas FarooqAI designs, consumer perception, consumer buying behavior, consumer literacy, FMCG sector
Role of Advertising and Sales-Promotions to Create Brand-Satisfaction in the FMCG; Evidence from PakistanJournal of Business and Social Review in Emerging EconomiesAziz Khan Niazi, Rabia Rasheed, Waheed Asgharbrand satisfaction, consumer loyalty, brand expectations, brand experience, brand quality, brand value, advertising, sales promotions, FMCG sector
Transformational and Transactional Leadership as a Function of Employee PerformanceJournal of Business and Social Review in Emerging EconomiesAyesha Malik, Muhammad Adnan, Muhammad Ahsan Ali, Sidra RafiqFMCG Sector
The Impact of Multinationalism and Solvency on Profitability of Fast-Moving Consumer Goods (Fmcg) Multinational EnterprisesInternational Research Journal of Management and Social SciencesDr. Muhammad Akram Gilal, Dr. Saima Kamran Pathan, Rubab PanhwarFMCGs sector
Employee’s Performance as a Consequence of Effective Communication and Working Environment: The Moderating Role of Organizational Learning CultureJournal of Accounting and Finance in Emerging Economies (JAFEE)Muhammad Adnan, FMCG sector
Paper TitleJournal NameAuthorsKeywords
Showing 1 to 8 of 8 entries