The Journal of Communication and Cultural Trends (JCCT) is an international, open access, double-blind peer-reviewed journal published by the University of Management and Technology (UMT), Lahore, Pakistan. It’s an open-access journal that makes published articles freely available on the journal’s website. Scope The Journal of Communication and Cultural Studies (JCCT) publishes research at the intersection of linguistics, applied linguistics, media and communication studies, cultural studies, cultural anthropology, and interdisciplinary fields. The journal aims to provide a platform for diverse perspectives on communication practices, cultural phenomena, and the role of language in various social, political, and environmental contexts. JCCT welcomes contributions that address both foundational theories and contemporary challenges within these domains. Linguistics & Applied Linguistics Core Areas: Phonology: The study of speech sounds and their patterns. Morphology: The study of word formation and structure. Syntax: The study of sentence structure and grammatical rules. Semantics: The study of meaning in language. Psycholinguistics: The study of language processing in the brain. Cognitive Linguistics: The study of language as a cognitive phenomenon. Sociolinguistics: The study of language use in social contexts. Pragmatics: The study of language use in context, including non-verbal communication. Discourse Analysis: The study of language in extended units of text. Contact Linguistics: The study of language contact, change, and hybridization. Functional Linguistics: The study of how language functions in various contexts. Linguistic Anthropology: The study of language in its cultural and societal context. Applied Areas: Language Teaching and Learning: Approaches to language instruction, curriculum development, assessment, and pedagogical innovations. Language Acquisition: The study of first and second language acquisition, bilingualism, and multilingualism. Language Assessment: Testing and evaluating language proficiency, assessment design, and educational measurement. Language Policy and Planning: The formulation of language policies and their impact on society and education. Translation and Interpreting: Theories, practices, and technologies in translation and interpreting. Computational Linguistics: Natural language processing, machine translation, and computational approaches to linguistics. Forensic Linguistics: The use of linguistic analysis in legal and criminal contexts. Ecolinguistics: It takes into account the physical and social ecological context in which language operates Media and Communication Studies Digital Media: Exploration of social media, online communication platforms, digital literacy, media convergence, and emerging technologies. Media Psychology: Examining media effects, audience reception, media representations, and the intersection of media and identity. Media Sociology: Studying media institutions, industries, and their social functions, including the dynamics of media power and influence. Cultural Studies Popular Culture: The cultural significance of music, film, television, literature, fashion, food, sports, and other aspects of popular culture. Subcultures: Exploration of youth cultures, fan communities, online cultures, and marginalized cultural expressions. Cultural Globalization: Investigating cultural flows, hybridization, exchange, and the effects of global media and cultural imperialism. Interdisciplinary Areas Communication & Health: Research on health communication strategies, patient-provider interactions, health literacy, and public health messaging. Communication & Environment: Studies on environmental communication, climate change discourse, risk communication, and activism related to environmental issues. Communication & Politics: Political communication, including campaign strategies, public opinion, media-politics interaction, and political discourse analysis. Critical Studies Critical Discourse Analysis: Examining how language and media perpetuate power relations, ideologies, and social inequalities. Cultural Critique: Investigating dominant ideologies, challenging societal power structures, and promoting social justice through cultural analysis. Critical Media Studies: Analyzing the role of media in shaping social, political, and economic realities, and critiquing media representations. Cultural Anthropology Ethnolinguistics: The study of the relationship between language and cultural practices. Linguistic Anthropology: Investigating how language functions within various social and cultural frameworks. Ethnography of Communication: Examining communication practices in specific cultural settings, exploring how cultural context shapes interaction. Mission JCCT’s mission is to contribute productively to the field of research and discussions on English language learning and cultural diversity. Aims and Objectives JCCT aims to establish an authentic forum for language researchers, where they can enhance their skills in the field of research to explore the latest strategies. The core objective of this journal is to motivate novice researchers to come up with the latest ideology and methods to improve English language, literature, and linguistics teaching and learning styles. Values JCCT values rigorous and comprehensive research in the field of the English language. JCCT values the research work that accommodates cultural norms through the English language. JCCT values the researchers, participate for advance practices in language teaching and learning. Focus JCCT focuses on research-based driven facts in the field of English language, literature and linguistics while focusing on cultural diversity. Distinctive Features OJS as Journal Management System DOI of your articles QR code of your articles Open access Double-blind peer-review from three or more experts Proofreading, reference checking and formatting services Acceptance letter Submission in online repositories Key Audience Teachers, learners, researchers (English language, literature, anthropology)