Abstract

This study investigates the adoption of food safety measures among food vendors in Faisalabad, Punjab, Pakistan, focusing on the role of the Punjab Food Authority (PFA) in regulating food safety practices. Data were collected from 120 food vendors operating on 12 main roads of Faisalabad through face-to-face interviews using a validated and pretested interview schedule. The results reveal a lack of awareness about food laws, with 72.5% of respondents unaware of regulations, and insufficient adoption of precautionary measures such as wearing gloves and hair caps. While all of the vendors reported adherence to cleanliness and staff medical requirements, only 26.66% noted receiving food safety instructions from PFA staff. Challenges in compliance included high fines, communication barriers, and perceptions of inconsistent treatment by PFA. Despite these challenges, vendors acknowledged the necessity of improved food safety practices. The study underscores the critical need for enhanced training and regular monitoring by regulatory authorities to ensure food safety compliance and minimize health risks.