Abstract

Every community This study investigates the influence of Artificial Intelligence (AI) technologies on communication styles and self-presentation on social media platforms. The primary objectives include examining how AI tools impact user behavior and measuring their effects on engagement metrics. A quantitative analysis of 350 participants revealed a significant positive correlation between AI filter usage and engagement, with correlation coefficients of 0.65 for likes and 0.58 for comments. Additionally, the reliance on AI-driven communication tools was associated with a decrease in spontaneity, reflected by a regression coefficient of -0.65. Demographic analysis showed significant variations in AI tool usage across age and gender groups, suggesting that younger users and females are more inclined to utilize these technologies. The findings highlight the dual role of AI in enhancing user engagement while raising concerns about authenticity and social norms. The study concludes that while AI tools can significantly boost interactions, they may also diminish the richness of social connections. Recommendations for promoting authentic communication and diverse self-presentation practices are discussed, alongside the necessity for further research into the long-term effects of AI on social behaviors.