Abstract

Incontestably, the continued advancement of artificial intelligence (AI) has transformed many industries, including journalism. AI continues to take over traditional ways of journalism in Pakistan in a similar way as in other parts of the world (but at a slower rate). It has revolutionized journalistic practices in Pakistan. This study investigated the role of artificial intelligence (AI) in reshaping journalism in Pakistan. This research used an interview method. A sample size of 15 journalists was drawn using the purposive sampling method. A carefully constructed questionnaire was used to collect data from defined participants. Additionally, to conduct a thematic analysis of recorded interviews, different categories and subcategories were used. The findings of the study reveal that despite having a transformational role in Pakistani journalism, Al Adoption still needs certain considerations to improve the standards of reporting in a polarized society like Pakistan. Although Pakistani journalists are somewhat knowledgeable about AI technology, more instruction on the moral implications of its application in journalism is necessary.