Abstract
This research paper aims at evaluating Dehumanizing Metaphor used in the War on Terror discourse. After the tragic incident of 9/11 the US has been acted with the strategy of the west for the world to be ruled by the spoken words as well as by the whip, the chain or the gun. For this reason I have tried to identify conceptual metaphors used in the War on Terror discourse to dehumanize the enemy. It has been the classification of metaphor that structures our everyday conceptual system, including most abstract concepts, and that lies behind much of everyday language. The discovery of this vast metaphor system has destroyed the traditional literal-figurative distinction, since the term literal, as used in defining the traditional distinction, carries with it all those false assumptions. In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. “the price of peace is rising”). Arousing the emotions and dehumanizing others by using metaphors to influence opinions is the central aim of the research. Dehumanizing metaphors in the War on Terror discourse used after the incident of 9/11.Some Internet genres, in particular Weblogs and discussion fora, have a wavering reputation for giving voice to strongly disputatious discourses or strong persuasive speeches. The current research paper investigates the use of dehumanizing metaphors, specifically. It has been explored that linguistic performances of those who is accepted as highly successful political leader in the twenty 1stcentury western society is based on metaphors and very skillfully selected language in metaphors to dehumanize the enemy. The developed discourse after the 9/11 attack has beset the thoughts of every individual on the globe. How conceptual metaphors are developed to dehumanize the enemy.