Title: Social Media Influencers and Their Effects on Identity and Self-Esteem
Authors: Dr. Shabana Iqbal, Dr. Nida Yasmin
Journal: Pakistan journal of linguistics (Online)
Publisher:
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Country:
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Year: 2021
Volume: 2
Issue: 2
Language: en
Keywords: authenticityBody imagedigital cultureidentitymental healthSelf-esteemSocial Comparisonsocial mediaSocial Media Influencersyouth
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This scholarly article examines the impact of social media influencers on identity formation and self-esteem among their followers, particularly among young adults. Through a comprehensive analysis of existing literature, qualitative interviews, and case studies, this research aims to elucidate how influencers shape perceptions of self-worth and identity in the digital age. Key findings indicate that while influencers can promote positive self-image and community building, they also contribute to unrealistic standards of beauty and success, leading to detrimental effects on self-esteem. The article concludes by discussing the implications for mental health and suggesting pathways for healthier engagement with social media.
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