Abstract

Current research work deals with evaluation, development and historical perspectives of digital media. Aim of the study was to explore the historical background of the evolution and development of digital media. Digital media is foundation of global media. Using the archival methodology, data was collected from various books, research journals online achieve to explore the origin and development of digital media. The study found that since the birth of digital media in 1940s, and rapidly invention of technological devices enforces digital media to improve to make journey parallel. Passing from different phases, digital media gave birth to social media in the dawn of 21st century. Today digital media has captured almost all the lives of humanity. So current research study expresses all dramatic phases that lead digital media from single device media to network connected global media.