Title: The Moderating Role of Brand Reputation in Relationship of Individuals Privacy and Attitude towards Mobile Behavioral Advertisement: Case of Young Adult Consumers of Twin Cities
Authors: ZIA UR REHMAN, BAZID KHAN, KAMRAN SHEHZAD, SHUJA-UL-ISLAM, RUDSADA KAEWSAENG-ON, MARINA KIRILCHUK
Journal: International Journal of Business and Economic Affairs (IJBEA)
Publisher: Global Illuminators
Country: Pakistan
Year: 2020
Volume: 5
Issue: 5
Language: English
Keywords: AttitudeBehavioural advertismentBrandIndividual’s privacyModeratingYoung Adults
Loading Abstract...
Loading PDF...
Loading Statistics...
Loading Video...