Article Information

Title: The Moderating Role of Brand Reputation in Relationship of Individuals Privacy and Attitude towards Mobile Behavioral Advertisement: Case of Young Adult Consumers of Twin Cities

Authors: ZIA UR REHMAN, BAZID KHAN, KAMRAN SHEHZAD, SHUJA-UL-ISLAM, RUDSADA KAEWSAENG-ON, MARINA KIRILCHUK

Journal: International Journal of Business and Economic Affairs (IJBEA)

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30

Publisher: Global Illuminators

Country: Pakistan

Year: 2020

Volume: 5

Issue: 5

Language: English

Keywords: AttitudeBehavioural advertismentBrandIndividual’s privacyModeratingYoung Adults

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