Abstract

This study has the objective to suggests framework for CSR Authenticity by describing its possible antecedents. This study has suggested a research framework which is supported by Triple Bottom Line (TBL) theory and Stakeholder Theory. It is suggested that CSR attributes (CSR Fit, CSR Impact and CSR Competencies) and CSR Dimensions (Environmental CSR, Economic CSR and Social CSR) can be the possible independent variables that instigate the adoption of Smart technologies as mediator and then ultimately, the smart technologies pave the way towards CSR Authenticity as being dependent variable. the authentic databases like Emerald, JSTOR, Wiley, Taylor and Francis, Springer, SAGE and Science Direct had been consulted to search the relevant literature for this framework. Accordingly, the keywords like CSR Authenticity, CSR Impact, CSR Fit, CSR Competence, Economic CSR, Social CSR and Environmental CSR were used to search the relevant literature that ultimately furnished the described conceptual framework. Moreover, the conclusion has been drawn from this conceptual search by lastly illustrating the significance, limitation & future research directions and recommendations.