Abstract

Artificial intelligence is the fastest growing field among the different fields of the digital technology. Almost every sector is adopting the AI based applications to increase the efficiency of the respective sector. This study aims to examine the impact of the artificial intelligence on the HR functions by the mediation of the technological factors like technological awareness, social media influence and personal innovation. A quantitative based approach is used to address the issue in question. Both primary and secondary data were used. Secondary data was used for the theoretical model development while the primary data was used to confirm the hypothetical arguments. Primary data was gathered from HR managers of the different industries across the Pakistan. PLS-Smart was used for the analysis of the primary data. The findings of this study shows that artificial intelligence has a significant impact on the HR functions by the mediation of the different technological tools like technological awareness, social media influence and innovation. However this study was conducted via using a qualitative based approach further researchers are suggested to analyze the problem in qualitative methods to further dig out new insights.