Abstract

Article intelligence is the fastest-growing technology globally across all industries. According to the researcher, by the end of 2030, almost 50% of the industry will operate based on artificial intelligence models. This study aims to examine the SWOT analysis of the article Intelligence. A quantitative-based approach was used by SmartPLS to examine this impact. Data was gathered from 300 managerial-level employees of the pharmaceutical industry across Pakistan. This study's results show several strengths, weaknesses, opportunities, and threats to artificial intelligence in the pharmaceutical industry. However, strengths are the highest factors that create a good platform for artificial intelligence to further expand in the pharma industry. While the threats were the least affecting factors for artificial intelligence in the pharma industry of Pakistan.