Abstract
This study compared athletes and non-athletes to evaluate the association between physical exercise and Facebook addiction among university-level participants. A total of 150 athletes and 150 non-athletes, encompassing a diverse gender distribution (Approximately 25-30% female and 70% male participants), were incorporated into the process of gathering data. Social media usage and physical activity have unique benefits for these populations because of disparities in academic performance, psychological well-being, and social relationships. Athletes engaged in significantly more physical activity than non-athletes, demonstrating significant variations in salience factor and conflict factors. They also displayed significantly different conflict factors compared to non-athletes, indicating a significant difference in physical activity level. These findings suggest that among university-level young adults, both athletes and non-athletes exhibit comparable intensity of fitness regimen and Facebook addiction. The undertaken investigation contributes broaden our perspective on the intricate linkage of physical activity, social media usage among university students, highlighting the importance of further research in this domain.